HAKUHODO ART DIRECTORS WORKS & STYLESHAKUHODO ART DIRECTORS WORKS & STYLES

博報堂HAKUHODO

広告業界の最前線で活躍する、博報堂のアートディレクターに焦点をあてた書籍を制作しました。4人のトップランナーに密着し、本人や周辺関係者へのインタビューを重ね、数多の広告作品群を生み出したクリエイティブの内側をレポート。広告業界の最先端がわかるシリーズとなっています。また、刊行を記念して150名規模のセミナーも開催。クリエイティブ志向のビジネスマンに書籍のPRとクライントの企業価値を広くアピールしました。

CCC Media House Content Studio created books focusing on Hakuhodo art directors who are active at the forefront of the advertising industry. Closely covering four top art directors, we conducted several interviews with them and people connected with them, and reported on the inner details of the creative process that has produced many advertisements. The books make up a series that provides an understand of the advertising industry forefront. In commemoration of the publication, we also held a seminar attended by 150 people. The seminar allowed creatives-oriented businessmen to find out about how great the book is and emphasized our client's company value.